ZHAO WEIGUANG; JOHAR MGM; ALI KHATIBI; JACQULINE THAM; S. M. FERDOUS AZAM. Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI . International Journal on Research and Development - A Management Review, [S. l.], v. 14, n. 1, p. 187–199, 2025. DOI: 10.65521/ijrdmr.v14i1.639. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/639. Acesso em: 9 may. 2026.