DR.UTTAM KUMAR JHA, Evgeny Griva,. The Evolution of Brand Communication: A Study of Consumer Trust in Influencers and Traditional Media. International Journal on Research and Development - A Management Review, [S. l.], v. 13, n. 1, p. 118–128, 2024. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/623. Acesso em: 18 oct. 2025.