SALWATKAR, Pradnya; DESHMUKH, Yash Ravindra. Customer Churn Prediction and Retention Strategies in the Telecom Sector: A Study of Vodafone Idea. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 536–541, 2026. DOI: 10.65521/ijrdmr.v15i2.4666. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/4666. Acesso em: 25 oct. 2026.