PAL, Abhilash. Impact Of Viral Marketing on Brand Awareness. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 374–382, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3588. Acesso em: 25 jul. 2026.