GAWARE, S. G.; RAJPUT, A. A.; AJANKAR, A. A.; BHUSARE, A. V.; YERCHE, S.; PARDESHI, P.R. Influencer Marketing vs. Celebrity Endorsements: A Comparative Study on Consumer Behavior in the Digital Era. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 358–362, 2026. DOI: 10.65521/ijrdmr.v15i2.3315. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3315. Acesso em: 24 jul. 2026.