GAWARE, S. G.; RAUT, O. P.; RASNE, G. P.; KALE, A. S.; KAKADE, A. T. Artificial Intelligence as a Predictor of Consumer Purchase Behaviour: Empirical Evidence from Urban Indian Digital Consumers. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 341–346, 2026. DOI: 10.65521/ijrdmr.v15i2.3312. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3312. Acesso em: 24 jul. 2026.