GAWARE, S. G.; AJANKAR, Ashlesha; RAJPUT, Ashwini; BHUSARE, Akash; YERCHE, Sumit; PARDESHI, Prem. Influencer Marketing vs. Celebrity Endorsements: A Comparative Study on Consumer Behaviour in the Digital Era. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 336–340, 2026. DOI: 10.65521/ijrdmr.v15i2.3310. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3310. Acesso em: 24 jul. 2026.