VATHARKAR, Poonam; PATIL, Navodit; PATIL, Neha; WAGH, Ayush. Understanding the Impact of Artificial Intelligence (AI) on Consumer Buying Behavior. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 280–284, 2026. DOI: 10.65521/ijrdmr.v15i2.3286. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3286. Acesso em: 24 jul. 2026.