RAUT, Harshada; GHOSKE, Isha; GOUNDAJE, Shravani. Instagram-Based Social Media Marketing and Its Influence on the Purchase Intention of Generation Z: A Study on Mamaearth Skincare Products. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 256–263, 2026. DOI: 10.65521/ijrdmr.v15i2.3283. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3283. Acesso em: 24 jul. 2026.