PATIL, Hemant; GALANDE, C. G.; KHADE, S. P.; GAJBHARE, V. R. An Empirical Study on the influence of Social Media Marketing on Consumer Purchase Behavior in Online Skincare Shopping. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 168–177, 2026. DOI: 10.65521/ijrdmr.v15i2.3263. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3263. Acesso em: 24 jul. 2026.