DESHPANDE, Aarti S.; SHELKANDE, V. S.; DEY, R. S. From Red Carpets to Reels: The Changing Game of Brand Endorsements. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 100–103, 2026. DOI: 10.65521/ijrdmr.v15i2.3253. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3253. Acesso em: 8 jun. 2026.