CHAVAN, Ashwini; NIMBALKAR, Arpita; GAIKWAD, Om; GAIKWAD, Sanchi; PAWALE, Pandurang; PAWALE, Tanaya. Impact Of Influencer Marketing on Gen-Z Purchase Decision. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 2, p. 69–72, 2026. DOI: 10.65521/ijrdmr.v15i2.3219. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3219. Acesso em: 24 jul. 2026.