AJMANI, Rashmeet Kaur; CHOUKSEY , Rajesh. Self Congruence and Parasocial Dynamics in Influencer Marketing: A Bibliometric Review (2012–2026). International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 721–734, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3153. Acesso em: 28 may. 2026.