SHAH , Krupa. Vibe Marketing in the Global Marketplace: Emotional Engagement and Experiential Brand Strategies. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 711–720, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/3152. Acesso em: 28 may. 2026.