MURUGAN, M. Sakthivel; KALPANA, G.; UMAPATHY, A.; INDRAGANDHI, E. Women Consumers’ Buying Behaviour towards Baby Care Products in Chennai: A Study on Consumer Preferences and Purchase Decisions. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 636–641, 2026. DOI: 10.65521/ijrdmr.v15i1.2810. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/2810. Acesso em: 30 aug. 2026.