SAHU, Vinod Kumar; KUMARI, Pallavi; NIYOGI, Anjan; SENTHIL, P.; YASODHA, P. Artificial Intelligence-Driven Management: A Conceptual Framework for Enhancing Consumer Centric Business Strategies . International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 606–614, 2026. DOI: 10.65521/ijrdmr.v15i1.2636. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/2636. Acesso em: 6 may. 2026.