VISHNOI , Siddhi. A Study on Consumer Buying Behaviour Towards FMCG Products in Kanpur . International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 585–590, 2026. DOI: 10.65521/ijrdmr.v15i1.2595. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/2595. Acesso em: 6 may. 2026.