MYTHILI , R.,; HARINI, B. UI/UX Design, Behavioural Nudging, and the Conversion Puzzle at Kidsplay Toys & Games. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 375–381, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/2464. Acesso em: 24 apr. 2026.