SWETHA, C.; DHANALAKSHMI, K. R. Smart Marketing Innovations: The Role of AI-Driven Sustainable Marketing Strategies in Shaping Consumer Awareness, Trust and Purchase Intention. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 273–279, 2026. DOI: 10.65521/ijrdmr.v15i1.1892. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1892. Acesso em: 8 jun. 2026.