SUCHITRA DEVI, B. G.; NILA, S. Chandra Vathana. Evaluating the Impact of Omnichannel Integration as a Digital Business Innovation for Enhancement of Purchase Intention. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 218–223, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1882. Acesso em: 24 apr. 2026.