SHANMUGAM, M.; NAVEENRAJ, K. A Study On The Impact Of Social Media Marketing On Consumer Buying Behaviour With Reference To Chennai City. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 157–162, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1875. Acesso em: 24 apr. 2026.