VALENTINA, C. Carolin; MAHALAKSHMI, J. Consumer Preferences and Motivations for Purchasing Luxury Brands vs. Commercial Brands: A Comparative Study in Chennai City. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 131–136, 2026. DOI: 10.65521/ijrdmr.v15i1.1870. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1870. Acesso em: 30 aug. 2026.