KOMMANA , Kasi Viswanath. Enhancing Multi-Channel Marketing with AI-Powered Personalization Techniques. International Journal on Research and Development - A Management Review, [S. l.], v. 12, n. 2, p. 128–135, 2023. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1745. Acesso em: 9 mar. 2026.