X. , Dr. Palin Jeromina. Platform-Specific Social Media Marketing Strategies and Consumer Engagement: A Comparative Study of Instagram and Facebook. International Journal on Research and Development - A Management Review, [S. l.], v. 15, n. 1, p. 85–91, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1720. Acesso em: 24 apr. 2026.