PRIYA J , Mrs. Jabamalai. Understanding Consumer Behaviour towards Eco-Friendly Products in the Context of Sustainable Consumption. International Journal on Research and Development - A Management Review, [S. l.], v. 14, n. 2, p. 144–150, 2026. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/1428. Acesso em: 12 feb. 2026.