Jacquline Tham, S. M. Ferdous Azam, Z. W. J. M. A. K. (2025). Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI . International Journal on Research and Development - A Management Review, 14(1), 187–199. https://doi.org/10.65521/ijrdmr.v14i1.639