Kulkarni, S., Choudhary, D., Kangude, Y., Urade, A., Deokar, Y., & Birla, K. (2026). Viral Marketing: An Infancy Analysis of New Products. International Journal on Research and Development - A Management Review, 15(2), 331–335. https://doi.org/10.65521/ijrdmr.v15i2.3308