Chavan, A., Nimbalkar, A., Gaikwad, O., Gaikwad, S., Pawale, P., & Pawale, T. (2026). Impact Of Influencer Marketing on Gen-Z Purchase Decision. International Journal on Research and Development - A Management Review, 15(2), 69–72. https://doi.org/10.65521/ijrdmr.v15i2.3219