Tripathi, P. and Awasthi, M. 2026. A Study on Consumer Satisfaction Towards Online Shopping in Central Uttar Pradesh - With Special Reference to Kanpur Nagar, Unnao, Lucknow, And Sitapur. International Journal on Research and Development - A Management Review. 15, 1 (May 2026), 591–605. DOI:https://doi.org/10.65521/ijrdmr.v15i1.2631.