Bhuvaneswaran, Dr.R., M. Vaishnavi, Dr.B. Jagadeeswaran, and Dr.S. Anitha. “Impact of Influencer Marketing on Consumer BuyingBehaviourTowards Food & Beverages Products”. International Journal of Advanced Scientific Research and Engineering Trends 9, no. 11 (November 30, 2025): 162–166. Accessed July 17, 2026. https://journals.mriindia.com/index.php/ijasret/article/view/1414.