Bhuvaneswaran, Dr.R., Kalpana. P, Dr.B. Jagadeeswaran, and Dr.S. Anitha. “Role of Digital Marketing Channels (social media&E-Commerceplatform) in Women Purchase Decisionof FMCG”. International Journal of Advanced Scientific Research and Engineering Trends 9, no. 11 (November 30, 2025): 132–137. Accessed April 17, 2026. https://journals.mriindia.com/index.php/ijasret/article/view/1407.