Kalpana, G. and Poovaraghavan, J. (2026) “ Factors Influencing Influencer Marketing in Shaping FMCG Purchase Decisions Among Urban Consumers”, International Journal of Advanced Scientific Research and Engineering Trends, 10(2), pp. 19–24. Available at: https://journals.mriindia.com/index.php/ijasret/article/view/4203 (Accessed: 21 September 2026).