KALPANA, G.; POOVARAGHAVAN, J. Factors Influencing Influencer Marketing in Shaping FMCG Purchase Decisions Among Urban Consumers. International Journal of Advanced Scientific Research and Engineering Trends, [S. l.], v. 10, n. 2, p. 19–24, 2026. DOI: 10.65521/ijasret.v10i2.4203. Disponível em: https://journals.mriindia.com/index.php/ijasret/article/view/4203. Acesso em: 6 nov. 2026.