CHOUGALA , Mallikarjun K. The Personalization Paradox in Digital Banking: An AI-Driven Framework for Customer Lifetime Value. International Journal of Advanced Scientific Research and Engineering Trends, [S. l.], v. 10, n. 4, p. 1–10, 2026. DOI: 10.65521/ijasret.v10i4.2592. Disponível em: https://journals.mriindia.com/index.php/ijasret/article/view/2592. Acesso em: 31 aug. 2026.