M., Gayathri. Analyzing Consumer Retention and Brand Switching Behavior in the Mobile Phone Industry Using Markov Chains. International Journal of Advanced Scientific Research and Engineering Trends, [S. l.], v. 9, n. 8, p. 1–4, 2025. DOI: 10.65521/ijasret.v9i8.1509. Disponível em: https://journals.mriindia.com/index.php/ijasret/article/view/1509. Acesso em: 31 aug. 2026.