BHUVANESWARAN, Dr.R.; P, Kalpana.; JAGADEESWARAN , Dr.B.; ANITHA, Dr.S. Role of Digital marketing channels (social media&e-commerceplatform) in women purchase decisionof FMCG. International Journal of Advanced Scientific Research and Engineering Trends, [S. l.], v. 9, n. 11, p. 132–137, 2025. DOI: 10.65521/ijasret.v9i11.1407. Disponível em: https://journals.mriindia.com/index.php/ijasret/article/view/1407. Acesso em: 31 aug. 2026.