[1]
Kalpana, G. and Poovaraghavan, J. 2026. Factors Influencing Influencer Marketing in Shaping FMCG Purchase Decisions Among Urban Consumers. International Journal of Advanced Scientific Research and Engineering Trends. 10, 2 (Feb. 2026), 19–24. DOI:https://doi.org/10.65521/ijasret.v10i2.4203.