MISHRA, Shakti Narayan; PANIGRAHI, Pujashree; PADHY, Debapriya Nilakantha. The Role of Artificial Intelligence (AI) in Marketing Strategies. International Journal on Advanced Computer Theory and Engineering, [S. l.], v. 13, n. 1, p. 64–69, 2024. DOI: 10.65521/ijacte.v13i1.914. Disponível em: https://journals.mriindia.com/index.php/ijacte/article/view/914. Acesso em: 6 dec. 2025.